Brand Bible: The Complete Guide to Building, Designing, and...

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Brand Bible: The Complete Guide to...

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Name: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
ISBN: 9781592537266

Debbie Millman

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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

వర్గాలు:

Arts - Graphic Arts

సంవత్సరం:

2012

ప్రచురణకర్త:

Rockport Publishers

భాష:

english

పేజీల సంఖ్య:

312

ISBN 10:

159253726X